Thomas Cook Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

This Thomas Cook case study is extracted from that book. The case includes several challenges:

• How demonetization probably affected Thomas Cook’s demise (reflection included in this document)
• How Thomas Cook may have reinvented itself as a platform business (reflection included in this document)
• A multiple choice quiz on the case (reflection contained in the Instructor’s Supplement available only to instructors)

Main area: Platform businesses
Other areas: Freemium business models

# of pages: 18 (Case 3 pages, Challenges & reflections 11 pages, rest of case is references & appendices)