Temu Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

In this case, we discuss Temu. The challenges presented here are on:

• Additional strategies for Temu’s success (reflection included in this document)
• Challenges hindering Temu’s success (reflection contained in the Instructor’s Supplement available only to instructors)
• Temu’s monetization strategies (reflection included in this document)

Main area: E-commerce
Other areas: Strategy in the digital era, Marketing in the digital era

# pages: 8 pages (Case 4 pages, challenges & reflections +- 2.5 pages, rest of document is references & appendices).