Netflix Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

In this case, we discuss Netflix. The challenges presented here are on:

• Netflix through the lens of Rogers’ (2016) five factors (reflection included in this document)
• Netflix within the industry lifecycle (reflection contained in the Instructor’s Supplement available only to instructors)
• Netflix and generative artificial intelligence (reflection contained in the Instructor’s Supplement available only to instructors)

Main area: Digital streaming entertainment
Other areas: Strategy in the digital era

# pages: 20 pages (Case 5 1/2 pages, challenges & reflections +- 6 1/2 pages, rest of document is references & appendices).