Modiface Augmented Reality Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

In this case, we discuss the applications of augmented reality at Modiface. The challenge presented here is on why Modiface chose their specific approaches (reflection is included in this document).

Main area: Technology in business (augmented reality)
Other areas: Customer experience

# of pages: 6 (Case 3 pages, Challenges & reflections 1 pages, rest of case is references & appendices)