Facebook & Meta Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

In this case, we discuss Facebook and Meta. The challenges presented here are on:

• The evolution of Meta as an example of the horizons of growth (reflection included in this document)
• How the Facebook growth pattern illustrates digital exponentials (reflection included in this document)
• How the Facebook growth pattern illustrates the concept of abundance (reflection included in this document)
• How the Meta story illustrates the concept of convergence (reflection contained in the Instructor’s Supplement available only to instructors)
• Platform business launch strategies in the Facebook story (reflection included in this document)
• Explaining Facebook’s domination of Myspace (reflection contained in the Instructor’s Supplement available only to instructors)
• Reflections on ethical concerns at Meta (reflection left to the reader)

Main area: Strategy in the digital era
Other areas: Digital exponentials & abundance

# pages: 24 pages (Case 9 pages, challenges & reflections +- 4 pages, rest of document is references & appendices).