Amazon Diversification Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

This Amazon case study focused on their diversification beyond e-commerce is extracted from that book. The case includes several challenges:

• How Amazon can be analyzed through the Antsoff matrix (reflection included in this document)
• How the initial decades of Amazon could be seen through a disruptive innovation lens (reflection included in this document)

Main area: Coud computing and streaming
Other areas: Business strategy in the digital era

# of pages: 23 (Case 11 pages, Challenges & reflections 4.5 pages, rest of case is references & appendices)