Mercury Books
Silk Route Press has become Mercury Books
Mercury Books
Silk Route Press has become Mercury Books
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Modiface Augmented Reality Case Study (e-book)
Areas: Technology in business (augmented reality), customer experience
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Netflix Case Study (e-book)
Areas: Digital streaming entertainment, strategy in the digital era
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OpenAI’s AI Development Case Study (e-book)
Areas: Technology in business (artificial intelligence), organizational structure in technology firms
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Temu Case Study (e-book)
Areas: E-commerce, strategy in the digital era, marketing in the digital era
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Tesla Case Study (e-book)
Area: Technology and society, strategy in the digital era
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Thomas Cook Case Study (e-book)
Areas: Platform businesses, freemium business models
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Walmart Case Study (e-book)
Areas: Digital transformation & maturity, e-commerce & e-retailing
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Business Statistics from Scratch to Intermediate with SAS (Hardcopy)
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Digital Business Primer (3rd Ed) Hardcopy
Gregory John Lee & Brian Armstrong ISBN 978-0-7961-3658-9
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Digital Business Vol I: Introduction to Digital Business & Technology (3rd ed): Hardcopy
ISBN 978-0-7961-2737-2
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Digital Business Vol II: Business Strategy for the Digital Era (3rd ed): Hardcopy
ISBN 978-0-7961-3656-5
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Digital Business Vol III: Digital Transformation and Maturity (2nd Ed): Hardcopy
ISBN 978-0-7961-3657-2