Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.
In this case, we discuss Garmin, notably on its pivot away from automotive towards fitness and outdoor products. The challenge presented here is on how Garmin displayed aspects of dynamic capabilities in this pivot (the reflection is included in this file).
Primary area: Digital transformation (agile organizations) Other possible areas: Technology (GPS, apps); strategy (horizons of strategy)
# pages: 11 pages (Case 4.5 pages, challenges & reflections +- 1 page, rest of document is references & appendices).
