Apple Mac Case Study (e-book)

Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.

In this short case, we discuss a particular element in the genesis of Apple Mac, namely how Aldus Pagemaker enabled the success of the mac. The challenge presented here is on how this story reflects elements of emergent strategy (the short reflection is contained in this document).

Main application: Strategy in the digital era (emergent strategy)
Other possible applications: Innovation

# pages: 4 pages (Case 2.5 pages, challenges & reflections 1 page, rest of document is references & appendices).