Digital Business Case Studies and Solutions by Gregory John Lee and Vernon Timothy Thaver is a remarkable compendium of case studies in the domain of digital business and digitalization, as well as a varied collection of challenges to the readers and reflections by the authors on those challenges.
In this case, we discuss Alibaba. The challenges presented here are on:
How the early Alibaba illustrates Porter’s 5 forces (reflection included in this document)
How resource-based theory explains how (early) Alibaba thrived (reflection included in this document)
Alibaba as an example of blue ocean strategy (reflection left to the reader)
Main area: Strategy in the digital era Other areas: E-commerce
# pages: 18 pages (Case 5 pages, challenges & reflections +- 2.5 pages, rest of document is references & appendices).
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